The State of US Broadband Webinar
Cartesian’s Sam Kornstein, David Young, and Chris Tomasevich discuss the current state and future of broadband expansion, investment, and competition in the US.
Insights
Symmetrical Internet Grows as Fiber Expands in US
As fiber broadband availability has expanded over the past three years, more US residential locations now have access to providers offering gigabit and symmetrical gigabit internet speeds.
Fiber, Technology Convergence Drive Up US Broadband Competition
Convergence of new technologies like fiber, FWA, and LEO satellite are offering consumers broader options for high-speed Internet access, driving up competition in the US broadband market.
Fiber Now Reaches over Half of US Residential Locations, FCC Data Shows
Fiber grew faster than other broadband technologies over the last three years, now representing a far larger proportion of the technology mix delivering broadband to US residential locations.
How AI Adoption is Evolving in UK Telecoms
UK operators are leveraging AI to capture near-term efficiency through targeted, quick-win AI initiatives; however, these benefits remain largely tactical to date. Translating this momentum into scalable strategies with enterprise-wide impact will depend on the strength of underlying data foundations and operating model alignment.
Fiber Deployment Cost Annual Report 2025
In this report we explore the fiber deployment landscape in 2025 and look ahead to developments expected in 2026 and beyond.
The State of US Broadband Report
This biannual report on the state of US residential broadband internet availability uses the latest FCC broadband data to help telecom professionals understand trends around broadband access, construction, and expansion and the state of the Digital Divide in the United States. It can be used to support market analysis, build planning, public policy work, competitive intelligence research, due diligence, and more.
2025 Communications & Media Year-End Review and 2026 Outlook
Our Year-End Review explores what defined 2025 for the communications and media sector, and how the industry can turn new challenges into sustainable advantages in 2026 and beyond.
The AI Advantage for Small Operators: Thriving in a Changing Telecom Landscape
AI is transforming businesses across the board, and the telecom industry is no exception. Today, large operators are investing heavily in AI capabilities, but adoption at scale remains difficult. Smaller operators may see this challenge as a reason to wait – but in reality, the very obstacles slowing down their larger peers are areas where smaller providers can excel.
SEO Best Practices in the Age of AI for Communications Companies
AI-driven search experiences are redefining how organizations reach and engage their audiences. Success now depends on ensuring your brand’s narrative is discoverable, contextual, and credible wherever AI – and your audience – are searching.
Broadband Pricing Strategy: The Evolution from Promo Pricing to Price Locks
As broadband market growth slows, ISPs are increasingly turning their attention to churn reduction efforts. Instead of perpetuating the promo-based model, providers are shifting toward multi-year price guarantees designed to strengthen trust and improve retention.
Broadband Competition: Analyzing the Broadband Provider Landscape
In this Insight, we examine the latest FCC Broadband Data Collection, reflecting reported serviceability as of December 2024, to show how competition among providers has accelerated. From traditional wireline networks to emerging wireless options, the range of available technologies is reshaping how Americans connect – and changing the dynamics of the broadband market.
The Search Shift: How AI in Search is Impacting Telecom Consumer Behavior
How consumers search for telecom products and services is changing as AI becomes more prevalent – and 2025 marks a major inflection point. To stay competitive, telcos must transform their digital playbooks – reaching customers where they search, and how they decide. Read on to learn how to start adapting now.
Technology-Neutral Framework for BEAD Restructuring Policy Notice
In the context of the BEAD Restructuring Policy Notice, we have developed a technology-neutral framework for SBOs to use in validating whether a project can easily scale to meet the connectivity needs of households and businesses in the project area and thus satisfy a key criterion to qualify as a Priority Broadband Project.
Telecom AI Deployment: From Pilots to Performance
Despite early successes with AI and growing interest in strategic integration, a significant gap remains between its proven potential and broad organizational adoption.
FCC Publishes Updates to December 2024 BDC Data
To support investment in high-speed internet network access across the US, the FCC continues to update its National Broadband Map. Below are the key updates as of June 10 to the FCC’s Broadband Data Collection (BDC) dataset for December 2024. Originally published on May 12, 2025, the dataset covers more than 737 million data points across 115.8 million residential locations.
How ISPs Can Combat Growing 5G Fixed Wireless Competition
For years, most U.S. households had just one or two options for high-speed broadband – typically through a cable or telco provider. That status quo is now changing due to increased competition, including the rapid expansion of 5G Fixed Wireless Access (FWA) availability.
Getting OTT Analytics Right: Common Pitfalls to Avoid
Understanding subscriber churn, ad effectiveness, content watch time, load times and stream quality is critical – not just for customer experience and satisfaction, but also for strategic business performance. When harnessed correctly, these insights drive better decision making and stronger results.
The Impacts of State Broadband Rate Regulation
This study, developed by Cartesian for ACA Connects, takes a detailed look at the economic impact of broadband rate regulation on investment and competition in the US.
Fiber Builds in May 2025 FCC Broadband Data
The FCC’s May BDC update reveals continued growth in residential fiber deployment & broadband access nationwide. Here, Cartesian analyzes the results to provide insights to inform your ongoing telco strategy.
A New Era of Telecom Consumer Guarantees
The broadband market is constantly evolving, but the need for providers to differentiate themselves from their competition has never been more important. One way in which service providers are beginning to do that is by offering customers more comprehensive service guarantees than their competitors.
Standing Out in a Crowded Market: How ISPs Can Differentiate Broadband Services
Broadband competition has never been fiercer, and it’s no longer defined solely by speed and price. How does an ISP stand out from the crowd?
Introducing the “Ad-Free with Ads” Tier: The Perfect Subscription
In a bold leap forward for consumer choice and corporate synergy, several major streaming platforms have announced the launch of a revolutionary new offering: the "Ad-Free with Ads" tier. This groundbreaking subscription level promises the best of both worlds: the serenity of an ad-free experience—with just enough ads to keep things interesting (and profitable).
Optimizing Mover Acquisition Opportunities
Movers are an overlooked revenue driver for telecom service providers. This Insight provides details on how fixed line operators can more effectively service movers to grow sustainable revenue.
How-To Guide to Migrating SD-WAN Customers
In our how-to series, we explore the challenges service providers face in moving customers between different instances of the same SD-WAN platform.
Top Broadband Policy Concerns & Considerations in 2025
In this Insight we will explore seven of the top concerns and considerations for industry stakeholders, policymakers, and consumer advocacy groups in 2025 as we collectively work toward a more connected society.
Optimizing Digital Customer Experiences in Telecom
The increased reliance on ecommerce transactions in the telecom industry make it crucial for organizations to build engaging online channels with a positive digital customer experience (CX) at the forefront in order to keep up with evolving customer demands and drive growth.
Why Are Most Streaming Platforms Vulnerable?
Our report “Video Streaming: Why Are Most Streaming Platforms Vulnerable?” discusses why an individual would engage in media piracy, who the parties are that are most harmed by piracy, why streaming platforms are so vulnerable to these illegal activities, and what can be done about this alarming situation.
2024 Fiber Deployment Cost Annual Report
This report by the Fiber Broadband Association and Cartesian provides a detailed analysis of the evolving fiber broadband landscape in the United States, emphasizing both the significant progress made and the challenges faced by the industry.
Watching Sports Is Hard. Partnerships & Technology Can Fix It.
Watching live sports in the United States has become harder and more expensive for consumers in recent years. Sports broadcast rights have fragmented significantly, leading to lost customers and lower revenue across much of the ecosystem. Effective strategy is aimed at maximizing value to subscribers through frictionless experience. Service providers must balance internal capabilities, partner relationships, and the challenging technical realities of seamless integration.
Fibre Networks as Green Assets
This report by Cartesian for the FTTH Council Europe explores the efficiency of fibre networks and how "sustainable finance" will help Europe continue to play a role as global leader in the Digital Economy.
2024 Year-End Review and TMT Predictions for 2025
In our year-end review, we look at 2024 through the lens of the Technology, Media, and Telecom sector, evaluate our past predictions, and forecast what lies ahead in 2025.
Succeed with AI in the Workplace through Learning & Development
This Insight examines the transformative impact of AI and emerging technologies on the telecom industry, focusing on the importance of workforce upskilling to keep pace with rapid advancements. Discover key strategies to address adoption challenges and gain insights on the broader benefits of digital skills initiatives for organizations and society alike.
Mastering Migration: Turning Complex Challenges into Seamless Success
A successful migration project involves so much more than just swapping one service or solution for another.
NaaS is Now: Why CSPs Should Embrace the New Model
The enterprise telecommunications landscape is experiencing a profound transformation, driven by rapid technological advancements, shifting business needs, and the growing demand for flexible and efficient networking solutions.
Leveraging Data in Network Deployment and Operation
Join Vito Morawetz, Vice President at Cartesian, and a panel of industry experts for an engaging discussion on harnessing data to improve operations in telecom organisations.
The Journey of Six Sigma in Telco Complaint Management – An Overview
This is the final instalment of our Six Sigma journey in Telco complaint management. Over the past six months, we've navigated through each part of the DMAIC methodology, exploring the power that Six Sigma holds to transform Telco operations and enhance customer satisfaction. Now, we'll reflect on that journey and look ahead to future horizons in continuous improvement.
BEAD Application Scoring: Key Considerations for ISPs
The initial rollout of the Broadband Equity, Access, and Deployment (BEAD) Program’s $42.45 billion funding marks a significant step in the federal government’s mission to provide high-speed broadband to all unserved and underserved areas in the U.S.
Post-Merger Integration: Connected Britain Panel Preview
Consolidation in the UK fibre broadband market has begun and is anticipated to grow in the next few years. At Connected Britain, an expert panel moderated by Cartesian VP Michael Dargue will explore key factors for successful integration.
Taming Technology Through Skills & Development
Looking for insights on how to keep up with the rapidly changing technological landscape in the telecom industry? That will be the topic at one of the panels at the upcoming Connected Britain, “Taming Technology Through Skills and Development.” Moderated by Cartesian’s David Davies, the session will feature four industry leaders as they explore the challenges to workforce upskilling and the best strategies for improving this crucial process.
Overcoming the UK’s Digital Divide: Connected Britain Panel Preview
Join Simon Evans, Principal at Cartesian, and a panel of telecom industry experts for an engaging discussion on overcoming the UK’s digital divide at Connected Britain.
Sustaining Excellence: The Control Phase in Telco Complaint Management
Welcome to the next installment of our Insight series on Six Sigma and how it can help with complaint management. Here we discuss the "Control" phase, the linchpin that holds everything together.
Driving Improvement: Solving Telco Complaints with Six Sigma
Welcome back to our journey of applying Six Sigma principles to revolutionize Telco complaint management. In this Insight we discuss the "Improve" phase.
Agile Methodology & How Consultants Can Use It
Agile has become a buzz word in many organizations over the last several years. After all, the lure of improving project success rates by 50% over competing methodologies is hard to ignore.
Uncovering the Culprits with Six Sigma: Analyzing
Welcome back to our journey of applying Six Sigma principles to revolutionize Telco complaint management.
Broadband options, availability, and competition increase in the U.S.
90% of U.S. households now have more than one broadband option with 100/20+ Mbps speeds available to them, a Cartesian analysis has found.
Navigating the Cybersecurity Landscape: Trends & Threats
More than ever, cybersecurity is paramount as our lives become increasingly intertwined with the online world. As businesses, too, continue to embrace the digital sphere, the importance of safeguarding sensitive information and critical infrastructure against malicious actors has become essential. This Insight delves into the evolving landscape of cyber threats affecting both individuals and organizations. From sophisticated phishing schemes to state-sponsored hacking, it explores current threats and future trends, such as AI defenses and blockchain integration. Whether you're new to digital technology or a seasoned professional, this Insight provides valuable ways to bolster your cyber defenses.
7 Ways Streaming Services Can Effectively Combat Digital Piracy
As the streaming industry continues to expand, it faces evolving threats from piracy and other revenue losses. As pirates constantly refine their methods, streaming services must take a proactive approach to safeguard their content and satisfy their contractual obligations.
Measuring Telco Complaints: Turning Data into Insights
Welcome back to exploring Six Sigma's impact on Telco complaint management. After defining the landscape of complaints in our first post about Six Sigma, we now shift to the pivotal "measurement" phase. This is where we gather data and transform it into actionable insights.
Is Content Piracy Inevitable?
Our report “Video Streaming Services: Is Content Leakage an Inevitable Fate?” discusses the widespread misconceptions about the effort required to prevent content piracy and the many solutions that have significant potential for improving the security of online streaming platforms and making these attacks either impossible or significantly more difficult to execute.
Making Migration Work
Migrations are too often relegated to the end of a transformation project; they are considered an expectation and just another necessary step, rather than being seen as core to the program itself. For too many organizations, the deployment of the shiny new platform is cause for celebration, but without a completed and thorough migration, it’s hollow victory. Making sure a transformation has the migration at its heart drives success; when a migration requires – at a minimum – deep systems, process, people, legal, regulatory and data skills, it is usually harder than it looks.
Product Taxonomy and Product Catalog
New levels of complexity are being introduced into product catalogs to manage a greater variety of products and the combination propositions that must be quickly and efficiently brought to market.
Unlocking the Power of Six Sigma in Complaint Management
In the world of telecommunications, customer satisfaction is paramount. A displeased customer can quickly become a former customer.
Transforming Your Organization’s Service Design with Cartesian
In an increasingly digital landscape, the complexity of the interactions between people, systems, and information continues to grow, making it of the utmost importance to ensure those interactions are designed in an optimal way that cultivates success.
Service Design – Establishing the Process Neural Network (Pt 2)
In Part 1 of this Insight, we discussed the what and why of Service Design, from its importance to the consequences of not having a strong system in place. Here in Part 2, we expand on the top of this by covering how companies can best implement an optimized Service Design.
2023 Fiber Deployment Cost Annual Report
The Fiber Broadband Association partnered with Cartesian to research the cost of fiber deployment and provide insight on how costs are evolving over time.
Service Design – Establishing the Process Neural Network
Ever wonder about the connection between Service Design and neural networks? Here in Part 1 of this Insight we cover the basics of Service Design and how it helps business stakeholders understand the strategic vision of the current and future states of a product or service. In Part 2, we dive into the details and challenges an organization might face in creating a Service Design.
The UK Telecoms Security Act – What It Means for Telecom Operators
The Telecoms Security Act (TSA) is a significant piece of UK legislation with the potential to impact the telecommunications industry as much as the introduction of GDPR did, reshaping how operators address security and compliance.
What to Know about Digital Governance Automation
In our Product Insights series, we look at some of the challenges and solutions for enabling digital transformation. In this article, we discuss how you can Digitize the Governance Process.
2023 Year-End Review and TMT Industry Predictions for 2024
In our year-end review, we look at 2023 through the lens of the Technology, Media, and Telecom sector, evaluate our past predictions, and forecast what lies ahead in 2024.
China’s 5G Story: Inspiring Rollout Journey and Ongoing Challenges
Despite concerns about the commercial viability of 5G, China Mobile has recently reported that an impressive 689 million customers have signed up for its 5G package. This remarkable figure reflects China’s unique journey towards 5G rollout and commercialization. Join us as we explore the exciting developments in China's 5G market.
Broadband Workforce Development Guidebook
The Guidebook is intended to serve as a resource for state broadband offices (SBOs), state and local workforce/economic development boards, and equivalent agencies as they formulate their workforce development strategy for the BEAD program and establish statewide training initiatives.
Getting Pricing Right
The perfect storm of runaway inflation, tightening household spending and the post pandemic hangover of slow growth into recession has Telcos taking careful steps at pricing strategies to counter it. As with any such programs that have a direct impact on profit lines, market share, customer loyalty and churn, the remedy can be worse than the disease, and so a very careful, customer-centric analysis is the order of the day.
2022 Year-End Review and Industry Predictions for 2023
In our year-end review, we look at 2022 through the lens of the telecoms, media, and technology industries, evaluate our past predictions, and forecast what lies ahead in 2023.
Getting to Grips with One Touch Switching
The new Gaining Provider Led switching process in the UK took a major step forward recently. With the publishing of the proposed retail processes and the technical interface to the new industry switching hub (https://totsco.org.uk/resources/), this long-talked-about and fundamental industry change is now much more tangible.
Addressing the USA Broadband Availability Gap: Funding and Planning
Our recent study determines that BEAD will provide sufficient funding for the majority of states to close the digital divide. Other states will face constraints as the BEAD funding formula does not account for local cost differences. For this once-in-a-generation opportunity, all will need to closely evaluate their deployment strategies and tradeoffs.
Broadband Infrastructure Playbook – July 2022 Update
The Playbook is a comprehensive guide designed to assist state broadband offices to best leverage federal funds available through the Infrastructure Investment and Jobs Act (IIJA). The July 2022 Update incorporates content from the NTIA NOFO.
2021 Year-End Review and Industry Predictions for 2022
In our year-end review, we look at 2021 through the lens of the telecoms, media, and technology industries, evaluate our past predictions, and forecast what lies ahead in 2022.
The Impact of COVID-19 on VPN Usage and Streaming Habits
While most industries faced financial difficulties due to COVID-19, Internet streaming platforms have seen record subscriber growth. However, demand for online video content has also led to greater VPN usage.
US Broadband Infrastructure: Costs to Close the Digital Divide
The amount of funding required to fund gigabit deployment to all unserved areas depends on how ‘unserved’ is defined.
US Broadband Infrastructure: Geographic Trends
Although significant availability gaps are an issue in many rural areas, adoption gaps occur in both rural and non-rural geographies.
US Broadband: Household Bandwidth Demand Study
A look at the changing landscape of household internet usage in the United States.
The Growth of “New” Legacy: An Ongoing Threat to Transformation
In our Product Insights series, we look at some of the challenges and solutions for enabling digital transformation. Today, we focus on tackling one of the key issues – how to execute an effective platform migration strategy.
What Drives Churn in an FTTP World?
FTTP and gigabit cable will soon be the primary access options for most households in industrialized countries. What drives churn when speed is no longer a bottleneck and service incidents are reduced?
Video Conferencing Applications: Bandwidth Benchmarking
How did the increase in video conferencing applications affect household internet bandwidth needs? We tested Zoom and Teams to find out.
US Broadband Infrastructure: The Adoption Gap
Is lack of adoption of fixed broadband a bigger problem than lack of availability of this service?
US Broadband Infrastructure: The Availability Gap
How much has gigabit speed availability increased over time, and how many US households still don’t have access to broadband internet?
Addressing Gaps in Broadband Availability and Adoption
The digital divide is both an availability problem and an adoption problem. Approximately 12M households do not have access to 25/3 Mbps broadband service, and about 30M do not subscribe to such service when it's available.
Credential Sharing Mitigation Strategies
How can streaming video providers reduce credential sharing without negatively impacting customer experience?
Rolling out FTTP: The B2B Business Case for GPON
In this blog article, we look at the technology and market developments that are making GPON-based products suitable alternatives to Ethernet-based network designs for the enterprise market.
Product Agility and Innovation: B2B Product Transformation for CSPs
In this first of the Product Insights series, we’ve taken our learnings from engagements with some of the leading CSP brands across the globe to create new ways of tackling product transformation, supporting the digitised future. In this post we focus on the B2B market, exploring how to increase momentum by starting small in order to reduce complexity and win big.
Notre bilan de fin d’année 2020 et nos prédictions pour 2021
Dans notre lettre de fin d'année, nous examinons l’année 2020 dans le secteur des télécommunications, des médias et des technologies, évaluons nos prédictions passées et essayons d'en faire de nouvelles pour 2021.
2020 Year-End Review and Industry Predictions for 2021
In our year-end review, we look at 2020 through the lens of the telecoms, media, and technology industries, evaluate our past predictions, and attempt to make new ones for 2021.
Is It Too Late to End Video Streaming Credential Sharing?
Sharing account credentials for video streaming services has become the norm for many people today. How did password sharing become socially acceptable, what does this mean for video providers’ business models, and what can they do to mitigate the risks?
The Threat of Credential Sharing & Theft
This guide includes findings from a recent survey on the motivations behind password sharing, the cost of credential sharing to your business, and the actions you can take to stop unwanted sharing while continuing to enhance user experience.
The Importance of Maintaining an Up-to-Date MDU Database
Multi-Dwelling Units (MDUs) represent valuable pockets of concentrated opportunity for ISPs. The most successful ISPs recognize this, and have accurate and up-to-date data on the locations, sizes, and characteristics of both existing and under construction buildings so that they can be targeted with tailored sales and marketing tactics.
Why Geo-Blocking Fails and What Service Providers Can Do About It
Content service providers have put in place measures to restrict access to content by geography. However, users are getting around these barriers to access content that is not available in their region. How are users doing this and why do service providers need to stop it?
Better Together: Big Data and Custom Market Research
The last decade has seen an incredible ascent of big data analytics to drive business decisions. However, when big data analytics is combined with custom market research, the insights that you achieve are greater than either approach used separately. In this paper, learn how you can add power to your decision-making by combining the "what" of big data analytics with the "why" of custom market research.
2019 Year-End Review and Industry Predictions for 2020
As we close out the decade, there’s much to reflect on. The telecoms, media, and technology (TMT) industries have driven substantial innovation that changed everything from the way businesses solve problems to how people engage with their friends, families, and the wider world. In this special edition of our year-end letter, we take a moment to consider some of the most impactful developments of the last ten years.
Fighting against Digital Piracy in the Streaming Age
With competition intensifying in video streaming, content owners and providers need to be on top of their security measures more than ever before to protect against content piracy. In this article, we review the impact and cover the solutions to prevent, detect, and reduce digital piracy.
Video Watermarking and the Battle against Piracy
Digital video watermark technology is increasingly used by content owners and service providers to protect their content from illegitimate distribution. In this blog post, we discuss applications for watermark technology and how it can be used to combat piracy.
Lessons from the Field: Rolling out FTTx
In this blog post, Jaume Fornos shares operator insights from his FTTx rollout panel discussion at Gigabit Access 2019 including fibre developments, learnings, and success factors.
8 Steps to Power Your Network Virtualization Journey
Based on findings from our network virtualization survey, here are eight recommendations that would help your SDN and NFV projects.
How Does Credential Sharing Impact Streaming Video Service Providers?
Streaming video subscription sharing can lead to unexpected business costs, legal issues, and lost revenue opportunities for service providers. In this article, we highlight the five main risks related to credential sharing and theft.
Content Protection and the Hidden Extended Network of Streaming Video
In the ongoing battle against content piracy, streaming video account sharing adds another dimension to content protection efforts. In this article, we discuss the main types of credential sharing and the associated risks.
How Consumers Watch Streaming Video for Free
Sharing passwords for streaming video subscriptions isn’t a new issue, but how common is it? We recently conducted a survey to see how today’s consumers access streaming video content and their attitudes towards sharing account credentials. Read on to see what we found.
Using Data Science to Change Subscriber Strategies and Enhance CX
For many service providers, the way to prevent illegitimate account sharing and fraud is to employ highly restrictive access barriers. However, these tactics may prove impractical, worsen the customer experience, and prove less competitive compared to others. In this article, we look at an alternative approach to solving the credential sharing problem.
How to Plan for Network Transformation
All communications infrastructure has a limited life span. Restructuring and migrating networks are essential to network operations. “Network transformation” – changes that include decommissioning and customer migration – is a complex process that has many phases and touches many departments in the network operator. In this article, examine the major issues operators face when undertaking network transformation projects and get insights for a best practices approach.
The Role of Process Mining in Digital Transformation: Part 2
The key distinction of Process Mining is its flexibility. In Part 2 of our two-part series, we discuss three specific use cases in digital transformation for telecom companies.
The Role of Process Mining in Digital Transformation: Part 1
Process Mining is an emerging process improvement technique that organizations are adopting to drive their digital transformation efforts. How can telecom companies use it and does it replace traditional Business Process Reengineering practices? In our two-part series of articles, we explore the digital transformation opportunity for telecom companies and what changes are needed to fully reap the benefits.
How Telecom Companies Can Select Network Analytics Use Cases
Having established the possibilities of using network data and artificial intelligence in Part 1 of our series on network analytics, in Part 2, we define a framework that telecom companies can employ to prioritize business use cases.
How Consumers Access Streaming Video: The Risks of Credential Sharing
A survey report on how viewers access OTT video and attitudes towards credential sharing, and what CSPs can do to curb password sharing abuse and fraud.
Taming the Wild West of Wi-Fi: The Home Frontier
With consumers increasingly looking to outside support to solve their home connection issues, internet service providers are well-positioned to take the lead on Wi-Fi. The consumer home, however, is a territory with many unknowns. How should ISPs handle the challenges of in-home connectivity?
Using Analytics to Drive Indirect Sales
How to use data sources and performance metrics to track, benchmark, and improve effectiveness across and within indirect sales channels for CSPs.
Unlocking the Power of Network Data through Analytics and AI
Much of what consumers experience of artificial intelligence (AI) has been focused on front-end customer use cases. But AI has the potential for so much more. This first of a series of articles on network analytics introduces how leveraging the vast amount of available network data can advance applications of AI customer care and experience, and the overall running of communications networks.
3 Considerations to Drive Indirect Sales with Sales Analytics
Service providers invest substantial resources to attract new customer leads across a range of marketing channels. Yet too frequently, customers are lost for avoidable reasons. However, this can be mitigated with advanced sales analytics.
The Real Impact of Roam Like at Home on MVNOs
Nearly a year after the EU’s Roam Like at Home regulation took effect, operators share their experiences and views with Michael Dargue during a panel discussion at MVNOs World Congress 2018.
Why Is the Cost of FTTH Not Falling Faster?
We look at reasons why the costs of building fibre-to-the-home (FTTH) remain high compared to other technology investments.
How Service Providers Can Identify and Stop Unwanted Password Sharing
Up until now, consumers have shared their account passwords to streaming video services with little or no impunity. That era may soon be over, with Pay TV and OTT markets facing increasing levels of competition and a building pressure to retain revenues. Streaming video service providers should reconsider policies on credential sharing in 2018, both to convert non-subscribers to paid accounts and to reduce unnecessary operational and legal costs.
Win-Back Opportunity: 3 Steps for Success for the Enterprise Market
Enterprise, or business customer, churn can significantly impact a service provider’s business. Rather than trying to gain new customers to make up for this lost revenue, service providers can employ effective “Win-Back” programs to lure customers back to their business. Here are three steps to create an effective Win-Back strategy.
CSP Strategies to Reduce Business Risk in Fiber Deployment
Fiber networks require huge upfront investment and have a payback period of many years. The business cases that support these investments always contain a degree of risk – most noticeably on the demand side, but costs can also be uncertain when digging in a new location.
Network Virtualization: Implications for Cost Accounting
As CSPs deploy network virtualization, cost accounting will become more difficult. This post looks at why accurate cost attribution is essential in the telecoms sector and explores NFV-specific accounting challenges.
Service Provider Data Quality in Business Connectivity Market Reviews
Network inventory and CRM systems should be an excellent source of information for regulatory authorities in a review of the business connectivity market. However, in practice, service provider data quality is often poor, and cleaning up these data sets can appear daunting. Referring to recent work by Ofcom as an example, we show that with the correct tools and techniques, these issues can be overcome. Regulators can then obtain a detailed understanding of the market, including geographic variations in competitive intensity.
Dealing with Transformation in a Virtualized World
Communication Service Providers (CSPs) are under pressure to embrace network virtualization. But, the technology is still in its relative infancy, and deployment has proven to be more difficult than expected. We surveyed a cross-section of decision-makers in the telco industry. This article outlines our survey and key findings from our report, "The Future of Networks".
Dealing with Network Transformation in a Virtualized World
Cartesian's survey report "The Future of Networks" contains insights into the state of NFV/SDN deployment and the challenges of network virtualization in the telecoms industry. Produced in collaboration with the Broadband Forum, this report distills the perspectives of senior business, technical, and operational executives from across the telecoms industry and reports on how companies are handling the biggest change the telecoms sector has seen in decades.
A Business Guide to Fiber Network Expansion
Network planning is a complex challenge for Communication Service Providers and other organizations involved in network expansion.
This guide outlines best practices for network planners, and discusses key considerations that will help to build a comprehensive business case, including ideas to reduce cost and revenue risk.
The Future of Broadcast Cardless Security – Revisited
A survey report about how changes in piracy and technology are affecting the implementation of conditional access systems (CAS) in the one-way broadcast network.
Monitoring and Mitigating Early-Life Churn
Early-life churn often accounts for ten to fifteen percent of all customer losses – we look at the reasons why customers leave and how service providers can address the underlying drivers.
Product Development Strategy: Internal Process Improvement
How business self-reflection aids in aligning long-term strategic priorities with continual business development for product-driven businesses.
4 Ways Pay TV and SVOD Are Converging
Streaming video on demand and Pay TV players are looking across the fence and deploying strategies that mimic the other's traditional business and operational models. In this article, we consider four areas that blur the boundaries and create a new playing field for all.
MVNO Performance: Evolution, Business Models, and Optimization
In this presentation, you will receive insights gathered from more than 50 MVNO projects delivered across the world over the last two decades and business advice from our leading strategists.
Future of Mobile Video: Challenges and Solutions
Our presentation updates on the mobile video market for the broadcasting industry, drawing attention to the implications for broadcasters and service providers. “The Future of Mobile Video: Challenges and Solutions” was delivered at the DTG Summit in May 2017. This presentation is based on Cartesian’s “The Future of Mobile Video” survey report released in collaboration with Mobile World Live earlier in the year.
5G New Radio – Emerging Spectrum Bands
The next generation of wireless communications is on the horizon, and the telecoms world is waiting to see exactly at which frequencies 5G will be implemented. Despite some unknowns and technological challenges, it is increasingly becoming clear that millimeter-wave (or millimeter band) will be a key enabler for 5G and it is going to be deployed in very early 5G use cases such as 5G fixed wireless. In this article, we explain the benefits of the different wave frequencies and delve into the activities of the key stakeholders who are shaping the 5G future from a new radio spectrum perspective.
Take Sales Growth & ROI to the Next Level with Sales Analytics
Once you've harnessed your data and set up performance metrics, what can you do to take your analytics to the next level? In this article, we look at three examples of trends service providers can find in their advanced sales metrics that reveal ways to improve sales performance and quickly decide what to do next.
SD-WAN and the Need for a Targeted Sales Strategy
Since our last insight on SD-WAN strategy for telecom providers, many top-tier service providers have launched SD-WAN products and are positioning their offers in the marketplace to grow sales across business customers for new use cases and regions. In this insight, we describe how to focus sales efforts to identify potential early and high-value adopters of SD-WAN.
The Service Provider’s Guide to Analytics-Driven Sales Growth
This eBook shows how telecoms providers can use advanced sales & marketing analytics to maximize opportunities and build long-lasting customer relationships.
The Future of Mobile Video
Cartesian's mobile video report, in collaboration with Mobile World Live, provides an in-depth analysis into current and future trends of smartphone video consumption – currently the biggest traffic driver on today's mobile and Wi-Fi networks.
25 Years – A Retrospective on Innovation in the TMT Sector
Review a quarter century of innovation in the telecoms, media, and technology sector through the eyes of industry experts. Get all the articles in one eBook.
Controlling Content Access in a Borderless (Internet) World
This article delves into the challenges that content owners and distributors are facing to meet their licensing and distribution agreements and what can be done about it. Discusses geo-detection, geo-circumvention, geo-blocking, and geo-filtering. Published in M&E Journal, Winter 2016.
Planning for Network Transformation – Best Practices for Success
What are the true measures of the success of a network transformation? The answer is that there are many, and they all must be addressed as operators develop their network transformation plan.
OTT Video Providers Aren’t Concerned with Churn – They Should Be
Over-the-top (“OTT”) video providers today downplay the fact that their customers churn at far higher rates than traditional service providers. While OTT video has some important differences from traditional Pay-TV, increasing competition and slowing growth will make customer acquisition a more challenging, and expensive, proposition for OTT providers. Understanding the true causes of churn and implementing some best practices can help OTT providers maximize profitability.
Retaining Customers through SDH Network Platform Transition
While carriers would prefer to deploy scarce resources in support of fast-growing Ethernet-based services, they find that tackling the challenge of SDH/SONET obsolescence and transitioning to new platforms is riddled with uncertainty and complexity. This article considers what is needed for a holistic approach to SDH/SONET platform retirement.
Customer Migration in Switch Decommissioning Projects
This article delves into approaches to TDM switch migration including the customer pre-migration activations in decommissioning projects.
Developing Network Cost Models
Cartesian develops fixed and mobile network cost models to support business cases and investment decisions. Regulatory agencies also call on us to develop and audit the models that underpin charge controls for wholesale access and network services.
Understanding the Quad-Play Business Model
Service providers continue to invest heavily to build quad-play bundles, many with high hopes for lower churn and better margins. The value of these bundles to customers and service providers is yet to be proven. However, with an increasing share of the market, quad-play bundles cannot be ignored.
MVNE Strategies in a Crowded Market
The MVNE market is crowded. Many firms – from large-scale vendors and system integrators to specialist and niche players – have entered the market to serve the needs of MNOs and MVNOs. The result is a fragmented and highly competitive environment. What does it take for an MVNE to stand out from the pack?