The Future of Mobile Video

The study is split into five key topic areas: device preferences for video, smartphone video content trends inside and outside the home, barriers on using smartphones for video, mobile video access and the role of industry stakeholders.

This analysis, which surveyed players across the mobile ecosystem, enables a wider understanding into what types of companies will emerge at the forefront of future mobile video developments. The report also identifies trends and reveals expectations for the prevailing devices and technologies that will improve mobile video quality and consumption both inside and outside the home.


  • Incremental handset developments are seen as not meeting consumer demands.
  • Nearly half of respondents believe a zero-rated approach is crucial to driving mobile video.
  • Smartphone edges out TV as the number one device for video viewing in the home in developing countries.
  • 61% of respondents believe operators are best placed to drive mobile video growth over the next five years.