Sales & Marketing
Customers are the lifeblood of any company. To thrive you need to attract, acquire, and delight them.
Many will not give you a second chance in an industry as competitive as this.
Achieve profitable growth
Sales and Marketing challenges in the communications sector are rich and varied. In the consumer segment, customer bases in the millions are common, with the acquisition and churn of thousands of subscribers every month. For business, the volumes are much lower, but there’s complexity in the wide range of needs in this segment – not just differing by company size, but also industry sector, and position in the value chain.
Success requires an excellent understanding of customer needs, the threat of competition and the risk of substitutes. Service providers can then segment the markets, develop targeted propositions, and run promotions that balance growth and yield.
How we help
Cartesian works with service providers to help craft and execute winning sales and marketing strategies. Clients choose us because of our market knowledge and expertise.
Our consultants support clients to assess new opportunities, build market share, and respond to competitive threats. We’ve helped leading brands to launch consumer, B2B and wholesale services in many different countries and it’s a track record that we’re proud of.
In addition to entry strategies, Cartesian works with its clients to continuously optimize their approach and stay ahead of the competition. We have an in-house consumer research capability and analytics platform to derive actionable insights from customer data.
In today’s market, you need a partner with a deep understanding of the complete customer lifecycle from building awareness, through to purchase and in-life support. Cartesian has the capability, experience and technology to help you to identify opportunities and threats and act upon them.
Examples of our work
- Through an extensive program of interviews, we identified enterprise customer needs and valuable insights into buyer behavior
- Using statistical analysis, market knowledge, and online dashboards, we support a Tier 1 service provider to manage and improve the performance of its channel partners
- Defined a top-tier cloud services partner program for a global IT provider and supported them in execution.
- Developed the go-to-market strategy and commercial case for the launch of a hosted communication service for presentation to our client’s board.