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Sales and Marketing

Getting Pricing Right

The perfect storm of runaway inflation, tightening household spending and the post pandemic hangover of slow growth into recession has Telcos taking careful steps at pricing strategies to counter it.

The Importance of Maintaining an Up-to-Date MDU Database

Multi-Dwelling Units (MDUs) represent valuable pockets of concentrated opportunity for ISPs. The most successful ISPs recognize this, and have accurate and up-to-date data on the locations, sizes, and characteristics of

Using Analytics to Drive Indirect Sales

How to use data sources and performance metrics to track, benchmark, and improve effectiveness across and within indirect sales channels for CSPs.

3 Considerations to Drive Indirect Sales with Sales Analytics

Service providers invest substantial resources to attract new customer leads across a range of marketing channels. Yet too frequently, customers are lost for avoidable reasons. However, this can be mitigated

Win-Back Opportunity: 3 Steps for Success for the Enterprise Market

Enterprise, or business customer, churn can significantly impact a service provider’s business. Rather than trying to gain new customers to make up for this lost revenue, service providers can employ

Take Sales Growth & ROI to the Next Level with Sales Analytics

Once you've harnessed your data and set up performance metrics, what can you do to take your analytics to the next level? In this article, we look at three examples

SD-WAN and the Need for a Targeted Sales Strategy

Since our last insight on SD-WAN strategy for telecom providers, many top-tier service providers have launched SD-WAN products and are positioning their offers in the marketplace to grow sales across

The Service Provider’s Guide to Analytics-Driven Sales Growth

This eBook shows how telecoms providers can use advanced sales & marketing analytics to maximize opportunities and build long-lasting customer relationships.