Service providers invest substantial resources to attract new customers across a range of marketing channels. How can you improve performance across your indirect sales channels and set the foundations for long-lasting customer relationships?
This guide shows how you can leverage a range of available data sources and performance metrics to track and benchmark effectiveness across and within your indirect sales channels.
Using Analytics to Drive Indirect Sales
Based on real-world experience, our guide is designed to help service providers grow sales:
- Learn how sales performance analytics can boost indirect volumes & improve customer LTV
- Develop ROI positive programs by leveraging indirect sales analytics
- Build product recommendation engines to increase conversion & reduce churn
- Improve the customer experience with a data-driven approach to upselling