Consumers share their credentials more freely than you might think

27% of viewers use account credentials from someone outside their household to access video content

3 out of 10 sharers say “it’s easy and convenient” as the top reason for using someone else’s credentials

Yet, 42% of credential sharers say they would pay for the content they are accessing for free

How Consumers Access Streaming Video: The Risks of Credential Sharing

Referencing survey results and drawing from our work in content security, in this report:

  • Get insight on today’s viewing habits and attitudes towards video services access
  • Learn about the three main types of unwanted credential sharing to watch out for
  • Examine the risk to content owners and service providers
  • Find out how to track, stop, and prevent unwanted sharing activity