27% of viewers use account credentials from someone outside their household to access video content
3 out of 10 sharers say “it’s easy and convenient” as the top reason for using someone else’s credentials
Yet, 42% of credential sharers say they would pay for the content they are accessing for free
How Consumers Access Streaming Video: The Risks of Credential Sharing
Referencing survey results and drawing from our work in content security, in this report:
- Get insight on today’s viewing habits and attitudes towards video services access
- Learn about the three main types of unwanted credential sharing to watch out for
- Examine the risk to content owners and service providers
- Find out how to track, stop, and prevent unwanted sharing activity
