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Cartesian insights about the challenges and opportunities in the telecoms, media, and technology industries. Dive into our latest thinking on everything from fiber deployment and 5G to AI, streaming, and customer experience. We bring practical perspectives and in-depth analysis to help operators, ISPs, and media companies navigate what’s next.

November 15, 2017 | |

Dealing with Transformation in a Virtualized World

Communication Service Providers (CSPs) are under pressure to embrace network virtualization. But, the technology is still in its relative infancy, and deployment has proven to be more difficult than expected. We surveyed a cross-section of decision-makers in the telco industry. This article outlines our survey and key findings from our report, "The Future of Networks".
August 17, 2017 | |

Monitoring and Mitigating Early-Life Churn

Early-life churn often accounts for ten to fifteen percent of all customer losses – we look at the reasons why customers leave and how service providers can address the underlying drivers.
August 15, 2017 | |

Product Development Strategy: Internal Process Improvement

How business self-reflection aids in aligning long-term strategic priorities with continual business development for product-driven businesses.
July 20, 2017 | |

4 Ways Pay TV and SVOD Are Converging

Streaming video on demand and Pay TV players are looking across the fence and deploying strategies that mimic the other's traditional business and operational models. In this article, we consider four areas that blur the boundaries and create a new playing field for all.
May 2, 2017 | |

5G New Radio – Emerging Spectrum Bands

The next generation of wireless communications is on the horizon, and the telecoms world is waiting to see exactly at which frequencies 5G will be implemented. Despite some unknowns and technological challenges, it is increasingly becoming clear that millimeter-wave (or millimeter band) will be a key enabler for 5G and it is going to be deployed in very early 5G use cases such as 5G fixed wireless. In this article, we explain the benefits of the different wave frequencies and delve into the activities of the key stakeholders who are shaping the 5G future from a new radio spectrum perspective.
March 30, 2017 | |

Take Sales Growth & ROI to the Next Level with Sales Analytics

Once you've harnessed your data and set up performance metrics, what can you do to take your analytics to the next level? In this article, we look at three examples of trends service providers can find in their advanced sales metrics that reveal ways to improve sales performance and quickly decide what to do next.
March 17, 2017 | |

SD-WAN and the Need for a Targeted Sales Strategy

Since our last insight on SD-WAN strategy for telecom providers, many top-tier service providers have launched SD-WAN products and are positioning their offers in the marketplace to grow sales across business customers for new use cases and regions. In this insight, we describe how to focus sales efforts to identify potential early and high-value adopters of SD-WAN.
August 11, 2016 | |

OTT Video Providers Aren’t Concerned with Churn – They Should Be

Over-the-top (“OTT”) video providers today downplay the fact that their customers churn at far higher rates than traditional service providers. While OTT video has some important differences from traditional Pay-TV, increasing competition and slowing growth will make customer acquisition a more challenging, and expensive, proposition for OTT providers. Understanding the true causes of churn and implementing some best practices can help OTT providers maximize profitability.
June 28, 2016 | |

Retaining Customers through SDH Network Platform Transition

While carriers would prefer to deploy scarce resources in support of fast-growing Ethernet-based services, they find that tackling the challenge of SDH/SONET obsolescence and transitioning to new platforms is riddled with uncertainty and complexity. This article considers what is needed for a holistic approach to SDH/SONET platform retirement.
November 24, 2015 | |

Customer Migration in Switch Decommissioning Projects

This article delves into approaches to TDM switch migration including the customer pre-migration activations in decommissioning projects.
November 11, 2015 | |

Developing Network Cost Models

Cartesian develops fixed and mobile network cost models to support business cases and investment decisions. Regulatory agencies also call on us to develop and audit the models that underpin charge controls for wholesale access and network services.
August 25, 2015 | |

Understanding the Quad-Play Business Model

Service providers continue to invest heavily to build quad-play bundles, many with high hopes for lower churn and better margins. The value of these bundles to customers and service providers is yet to be proven. However, with an increasing share of the market, quad-play bundles cannot be ignored.
July 28, 2015 | |

MVNE Strategies in a Crowded Market

The MVNE market is crowded. Many firms – from large-scale vendors and system integrators to specialist and niche players – have entered the market to serve the needs of MNOs and MVNOs. The result is a fragmented and highly competitive environment. What does it take for an MVNE to stand out from the pack?
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