The next generation of wireless communications is on the horizon, and the telecoms world is waiting to see exactly at which frequencies 5G will be implemented. Despite some unknowns and technological challenges, it is increasingly becoming clear that millimeter-wave (or millimeter band) will be a key enabler for 5G and it is going to be deployed in very early 5G use cases such as 5G fixed wireless. In this article, we explain the benefits of the different wave frequencies and delve into the activities of the key stakeholders who are shaping the 5G future from a new radio spectrum perspective.
Continue readingTake Sales Growth & ROI to the Next Level with Sales Analytics
Once you’ve harnessed your data and set up performance metrics, what can you do to take your analytics to the next level? In this article, we look at three examples of trends service providers can find in their advanced sales metrics that reveal ways to improve sales performance and quickly decide what to do next.
Continue readingSD-WAN and the Need for a Targeted Sales Strategy
Since our last insight on SD-WAN strategy for telecom providers, many top-tier service providers have launched SD-WAN products and are positioning their offers in the marketplace to grow sales across business customers for new use cases and regions. In this insight, we describe how to focus sales efforts to identify potential early and high-value adopters of SD-WAN.
Continue readingCartesian Introduces the Farncombe Security Audit™ Mark for Digital Media Content Systems
Overland Park, KS – September 1, 2016 – Cartesian® (NASDAQ: CRTN), a specialist provider of consulting services and managed solutions to the telecoms, digital media and technology sector, has introduced the Farncombe Security Audit™ Mark. The Mark signifies to operators and service providers that the digital media content system has undergone an extensive security review, and that a report is available on request.
Continue readingWhy Over-the-Top Video Providers Aren’t Concerned with Churn – and Why They Should Be
Over-the-top (“OTT”) video providers today downplay the fact that their customers churn at far higher rates than traditional service providers. While OTT video has some important differences from traditional Pay-TV, increasing competition and slowing growth will make customer acquisition a more challenging, and expensive, proposition for OTT providers. Understanding the true causes of churn and implementing some best practices can help OTT providers maximize profitability.
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