Fundamentally the research shows that what has been an effective strategy for OTT video providers to win new subscribers appears to be backfiring. Sharing within a household is normally allowed within subscription contracts; but, sharing outside of a household is not.

In its How Consumers Access Streaming Video: The Risks of Credential Sharing report, Cartesian categorises the three main types of sharing: family and friends, extended network, and theft. In the survey, credential sharers name close friends (29%) and non-household relatives (39%) as sources for account credentials.

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