Credential sharing costing video providers millions in lost revenue

Via Rapid TV News – 21 December 2018 – More evidence has emerged from specialist consulting firm Cartesian of the potentially huge costs associated with the concept of password sharing for subscription services.

Credential sharing costing video providers millions in lost revenue

Via Rapid TV News – 21 December 2018 – More evidence has emerged from specialist consulting firm Cartesian of the potentially huge costs associated with the concept of password sharing for subscription services.

Fundamentally the research shows that what has been an effective strategy for OTT video providers to win new subscribers appears to be backfiring. Sharing within a household is normally allowed within subscription contracts; but, sharing outside of a household is not.

In its How Consumers Access Streaming Video: The Risks of Credential Sharing report, Cartesian categorises the three main types of sharing: family and friends, extended network, and theft. In the survey, credential sharers name close friends (29%) and non-household relatives (39%) as sources for account credentials.

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