Therefore one might expect that their churn-rates would be much higher than their traditional Pay TV rivals’: since it is not only easier to opt in to an SVOD offer, but also easier to opt out…
Videonet – Cartesian: why it matters that churn is higher for OTT SVOD providers than for traditional Pay TV operators
Videonet – 24 Aug 2016 – Providers of OTT SVOD services generally design their business models such that: (a) the monthly subscription cost is significantly less than a traditional Pay TV provider’s; and (b) the contract does not involve a long-term commitment. Therefore...
