Cartesian claims service providers are missing out on streaming subscribers by ignoring credential sharing

Via Videonet – 11 January 2019 – New research by the specialist consulting firm Cartesian, based on a survey of nearly 1,200 American consumers in November, reveals that 27% of consumers access streaming video content using account credentials borrowed or stolen from someone they do not live with.

Cartesian claims service providers are missing out on streaming subscribers by ignoring credential sharing

Via Videonet – 11 January 2019 – New research by the specialist consulting firm Cartesian, based on a survey of nearly 1,200 American consumers in November, reveals that 27% of consumers access streaming video content using account credentials borrowed or stolen from someone they do not live with. In addition to lost revenue, the report outlines other risks to TV service providers that are associated with uncontrolled credential sharing.

These include higher costs [every stream represents a CDN cost, for example], breaking content licensing agreements, and customer data security breaches. “The latter is of increasing concern to companies, with the threat of hefty penalties if security measures are found to be lacking,” Cartesian points out.

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