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Tag: Sales and Marketing

Credential Sharing Analytics and Strategies for a Services Provider

A leading communications services provider wanted a robust system system and policies to manage unauthorized credential sharing on its TV Everywhere platform. Here's how the company is reducing fraud activity.

MVNO Strategy for a Retail Network

The Commercial Director of a filling station network wanted to differentiate the firm in the commoditized retail fuel market. Mobile services were seen as a potential route to enhance customer engagement and grow market share.

Business Market Entry Strategy for a Mobile Operator

A mobile operator was seeking adjacent revenue opportunities to offset the decline in its core business and needed Cartesian's support to develop the market entry strategy and detailed go-to-market and implementation plan.

Using Analytics to Improve Indirect Channel Sales for a Global Operator

Indirect channels are an important route to market for many service providers, but without direct control and facing competition with other providers, managing performance can be challenging. Cartesian's managed analytics platform enables the daily ingestion, management and analysis of channel data.