Research: Credential sharing costs millions in revenue

Via Advanced Television – 20 December 2018 – What has been an effective strategy for OTT video providers to win new subscribers appears to be backfiring, according to research by specialist consulting firm, Cartesian, which reveals that 27 per cent of consumers access streaming video content using account credentials borrowed or stolen from someone they don’t live with.

Research: Credential sharing costs millions in revenue

Via Advanced Television – 20 December 2018 – What has been an effective strategy for OTT video providers to win new subscribers appears to be backfiring, according to research by specialist consulting firm, Cartesian, which reveals that 27 per cent of consumers access streaming video content using account credentials borrowed or stolen from someone they don’t live with.

“In our work with streaming video providers, we make the distinction between credential sharing within the household and outside of it,” says Sam Kornstein, VP of Strategy and Analytics at Cartesian. “These behaviours are seen differently by providers and consumers, and providers increasingly have reason to be concerned.”

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