For years, most U.S. households had just one or two options for high-speed broadband – typically through a cable or telco provider. That status quo is now changing due to increased competition, including the rapid expansion of 5G Fixed Wireless Access (FWA) availability.
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Understanding subscriber churn, ad effectiveness, content watch time, load times and stream quality is critical – not just for customer experience and satisfaction, but also for strategic business performance. When harnessed correctly, these insights drive better decision making and stronger results.
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