Roaming for MVNOs: Opportunities and Strategies

Via Telecoms.com – 17 August 2018 – The ‘roam like at home’ regulation has been a boon for European consumers, who can now use their phones without extra charges when visiting EU countries. But it poses challenges for MVNOs…

Roaming for MVNOs: Opportunities and strategies

Via Telecoms.com – 17 August 2018 – The ‘roam like at home’ regulation has been a boon for European consumers, who can now use their phones without extra charges when visiting EU countries. But it poses challenges for MVNOs, which must pay wholesale rates in order for their customers to roam. Making things worse, MVNOs can’t claw back this cash through reciprocal charges like the mobile operators do, because they don’t receive any inbound roaming traffic…

But there are also opportunities for nimble MVNOs to take advantage of roaming to differentiate and target new markets…

Michael Dargue, Principal, Cartesian:

MVNOs should be cautious about what they offer: “Offering flat rates and all you can eat data is very risky to do nowadays: It’s a very high wholesale cost…Having analytics and internal dashboard capabilities to track usage, revenue and costs in near real time ensures you are heading in the right direction.”

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