Providers miss out by ignoring credential sharing

Via Broadband TV News – 20 December 2018 – What has been an effective strategy for OTT video providers to win new subscribers appears to be backfiring.

Providers miss out by ignoring credential sharing

Via Broadband TV News – 20 December 2018 – What has been an effective strategy for OTT video providers to win new subscribers appears to be backfiring.

New research by specialist consulting firm, Cartesian, reveals that 27% of consumers access streaming video content using account credentials borrowed or stolen from someone they don’t live with.

“In our work with streaming video providers, we make the distinction between credential sharing within the household and outside of it”, said Sam Kornstein, VP of Strategy and Analytics at Cartesian.

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