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Improving Brand Visibility on AI Search & LLMs for Telecom Providers

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Visibility on AI Search & LLMs for Telecom Providers

Cartesian provides AI search engine optimization services to help telecom providers increase lead generation by improving their brand’s perception and visibility on AI search. Contact us today.

Challenges and opportunities in AI search for telecom providers

Telecom providers face multiple new challenges due to the emergence of AI search engines:

  • As consumers adopt AI, telecom operators are seeing significant declines in click-through rates and inbound leads from traditional organic search channels.
  • AI tools and consumer usage patterns are changing rapidly, making it difficult for in-house telecom marketing teams to keep pace and maintain organic search/LLM visibility.
  • Telecom brands can no longer simply optimize their own sites, as AI models draw from a wider pool of sources beyond Page 1 of Google and branded content (e.g., user reviews).
  • Legacy digital marketing tactics like SEO must evolve in today’s AI and LLM-driven search environment.
  • Reliable first-party measurement signals are lacking or nonexistent, as AI algorithms are necessarily opaque and data on LLM usage is limited.

AI-driven search presents multiple opportunities for telecom providers:

  • Prospective telecom customers are increasingly using AI to search, creating a new and powerful platform for brands to reach and convert prospects.
  • AI search can be understood and addressed using simple assessments and targeted remediation.
  • Telecom-specific approaches to AI search outperform generic methodologies due to the unique characteristics of internet, mobile, and video services.
  • There is an early-mover advantage for telecom providers who adapt quickly to the new reality of AI search.
  • Because hyperlocal authority and precision are emphasized by AI search engines, regional/local/niche brands have advantages over larger competitors.

Our Solution for AI Search Optimization

Cartesian can help telecom providers optimize for AI search holistically, with a proven, flexible playbook and purpose-built AI search engine optimization tools.

Why Telecom Expertise Matters for AI Search Optimization

Generalist vendors (such as marketing agencies) will apply standard methodologies that fail to account for the particularities of the telecom services industry:

Telecom services are complex – and so are AI search prompts
  • Can your marketing agency address the types of detailed questions that telecom customers are asking AI about your products and differentiation?
Telecom services are location-specific
  • Does your digital agency know your network and service availability?
Telecom services are sold through multiple channels
  • Do your digital advisors understand your offline channels (e.g., retail stores, door-to-door, call centers) and how they interact with your online channels and AI search engines?
Telecom service ratings through third-party sites are critical
  • Does your marketing agency know that third-party rating sites are critical for reviewing and evaluating telecom services, and which are most important for your organization?

Which telecom providers need AI search optimization programs?

Any telecom provider seeking to increase online demand generation can benefit from Cartesian AI search optimization:

Services: Internet, Mobile, Video, Phone

Provider types: Wireless (MNO, MVNO, satellite), Internet & Video (MSO/cable, telco/ILEC, Overbuilder/Altnet, Municipal, Co-op, Reseller)

Segments: Consumer/B2C, Business/B2B

Geographies: US, Canada, UK, Europe, Middle East, Africa

Why Cartesian?

Cartesian is trusted by leading telecom providers across North America and Europe. Our consulting services support strategy, analytics, and execution across digital marketing, AI search, and more through our:

Specialized knowledge of telecom strategy and analytics

Proven digital marketing and SEO/GEO capabilities

Deep expertise in AI strategy, planning, and execution

35+ year history of driving success for our clients

Learn More

Read Cartesian thought leadership on AI search and SEO for telecom services:

How AI in Search is Impacting Telecom Consumer Behavior
READ NOW
Why Small Operators Should Be All in on AI Search Optimization
READ NOW
SEO Best Practices in the Age of AI for Comms Companies
READ NOW

Contact Us Today

  • Samuel Kornstein, CFA

    Managing Director, Strategy & Analytics

    +1 617 999-1121 • samuel.kornstein@cartesian.com

  • David Young

    Vice President

    +1 617 999-1005 • david.young@cartesian.com

Samuel Kornstein, CFA

Managing Director, Strategy & Analytics

Sam is Managing Director for Cartesian’s global Strategy & Analytics practice, with responsibilities for client development and engagement oversight.

He brings over ten years of experience advising clients on a broad range of strategic initiatives. He has worked with clients on topics including corporate strategy, product strategy, growth strategy, market analysis, data analysis and visualization, and predictive analytics.

Sam’s project expertise includes:

  • Growth opportunity identification and execution
  • Sales & Marketing strategy including realizing ROI through data driven test and learn programs
  • Customer data analytics and customer lifecycle management programs
  • Market strategy development and assessment
  • Video and content-delivery business models
  • Network investment strategy and cost modelling
  • Regulatory policy assessment and development

Sam received his MBA from the MIT Sloan School of Management and his Bachelor of Science degree with Honors from the Boston University School of Management.

Contact Sam via the email below or at +1 617 999-1121

David Young

Vice President

David is a Vice President in Cartesian’s Boston office and is responsible for leading strategy and analytics engagements. He has worked in telecommunications since 1999, including 15+ years with Cartesian. His telecom experience spans broadband, wireless, IoT, cloud, B2C, B2B, and wholesale. Beyond Cartesian, David has been part of multiple SaaS start-ups.

His professional expertise includes:

  • Business strategy
  • Data analytics
  • Strategic marketing (offer, packages, positioning, targeting)
  • Market and competitive intelligence
  • Commercial due diligence
  • Economic modeling and forecasting
  • Product development

David received a BA from Williams College and a PhD in Chemistry from the University of California at San Diego.

Frequently Asked Questions

How does Cartesian deliver AI search optimization? What are the activities and steps in a typical project?

We have developed a flexible playbook and custom tools for AI search engine optimization. These capabilities allow us to:  a) identify critical areas for remediation and optimization, b) align on KPIs for measuring improvement, c) design strategic plans of action, d) execute by generating digital copy and other assets to drive AI selection and inclusion for a client’s own brand website and third-party sites, e) measure KPI improvements over time and adapt our strategies as necessary

We tailor all of our consulting engagements to client-specific needs. Pricing is based on project deliverables, timing, and team. Cartesian has flexible project scoping and delivery, which allows us to serve clients with limited budgets, as well as clients with larger budgets who need more help.

Each project is customized to a client’s specific needs. Project deliverables can include in-depth audits, website recommendations, website copy, content strategy, performance monitoring, content management program, and more.

Contact us to get started. We will schedule a call to understand your current situation and needs. We will then draft a custom scope of work based on your requirements.

We can deliver results in under 3 months, with clients seeing improved traffic volumes in this timeframe. Due to the necessary ongoing nature of the work, SEO/GEO programs often become longer term engagements.

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