Mobile Network Operators Expertise

Mobile Network Operators have been the driving force behind a communication revolution - there are now over 4 billion mobile subscribers worldwide. However, as markets approach saturation, the fundamental driver of growth is shifting away from subscriber additions to data usage for new applications and services.

MNOs today must balance the impulse to generate short term gains for shareholders with longer term strategic positioning to ensure a sustainable mobile network that provides more than just connectivity. As MNOs try to walk this fine line, they are faced with an ever-growing series of challenges:

• How to manage network bandwidth? How much spectrum to acquire? How many and which devices and operating systems and platforms to support?  
• What is the best approach for mobile application stores?  Should they be in-house or outsourced? What is the value of platform ownership? How much control must be ceded to partners?
• How best to increase data ARPU to offset reduction in voice ARPU? What is the level of reliance on connectivity vs. mobile content? How current  and next-gen services should be priced - flat rate vs. metered?
• When and where to upgrade network technology from 3G to 4G? What types of technologies to consider; LTE or Wimax? What is the optimal time to market?

Recent Client Successes
Over the last ten years we have been an instrumental allies and strategic partners helping to address challenges facing MNO’s including:.

• Supported a leading US mobile operator in assessing EVDO, WCDMA, UMTS, HSPA, WiMax and LTE economics for a detailed market rollout and service launch plan
• For a global mobile operator, evaluated porting mobile applications across iPhone, Android, RIM and Symbian marketplace to avail key application across devices and geographic markets
• Developed a highly disruptive pricing plan for a mobile operator to deepen ties with existing subscribers while remaining competitive with national operators